Google Translator Toolkit Basics

27 10 2009

Google Translator Toolkit is part of our effort to make information universally accessible through translation. Google Translator Toolkit helps translators translate better and more quickly through one shared, innovative translation technology.

Here’s what you can do with Google Translator Toolkit:

  • Upload Word documents, OpenOffice, RTF, HTML, text, Wikipedia articles and knols.
  • Use previous human translations and machine translation to ‘pretranslate’ your uploaded documents.
  • Use our simple WYSIWYG editor to improve the pretranslation.
  • Invite others (by email) to edit or view your translations.
  • Edit documents online with whomever you choose.
  • Download documents to your desktop in their native formats — Word, OpenOffice, RTF or HTML.
  • Publish your Wikipedia and knol translations back to Wikipedia or Knol.

Compliments of Google AdWords: Google ToolKit





Microsoft’s Ballmer Says Web Search Buys Unlikely

7 10 2009

Microsoft does not expect to make acquisitions to help the company challenge Google dominance in the Internet search market, Chief Executive Steve Ballmer told Reuters on Monday. Steve Ballmer Chitose Suzuki / AP Microsoft Chief Executive Steve Ballmer. “No, I wouldn’t expect it,” he said when asked whether acquisitions would be part of the strategy. Microsoft recently agreed a search partnership with Yahoo! after a long and unsuccessful struggle to buy the company. “You’ll continue to see us work hard and invest in the marketing and the like, and of course we’re trying to get the Yahoo deal through regulatory,” he said after a lecture to Britain’s CBI business lobby organisation.

Read full article: http://www.cnbc.com





BottomLine announces Qualification Status:

7 10 2009

Google Advertising Professionals Company 

BottomLine has satisfied the program requirements and gained status as a Qualified Individual in the Google Advertising Professionals Program.

logo_qualified_ind_80





Google TV Advertising

4 10 2009

Courtesy of Google AdWords

Google TV Ads is an online marketplace that makes it easy to buy and measure national cable television advertising. View TV impressions and resulting web site traffic data to see how TV drives real results for your business.

Work with our targeting professionals to find the networks and programs for the audience you want to reach. TV spots are as little as $20/spot …

http://www.youtube.com/watch?v=jhlQjMYkCcA

For additional information or to launch your campaign please call our sales division at 626.833.5015 or e-mail, mcc@bottomlineppc.com





94: Engagement Mapping

4 10 2009

Courtesy of Microsoft Advertising:

Engagement Mapping is a groundbreaking new philosophy and suite of new reporting solutions, which go beyond the “last click” standard of online measurement to reveal the different customer touchpoints that contribute to conversions.

…Engagement Mapping has been developed by Microsoft Advertising’s research and education arm, Microsoft Institute, to give marketers a fuller understanding of the roles of different online channels in driving conversions. By awarding credit to all the relevant touchpoints to which a consumer is exposed, it helps advertisers to develop far more effective and complete campaigns. Recent research by Microsoft’s Atlas Institute shows that searchers clicking on a result are 56 percent more likely to convert if they have been exposed to online display ads.

http://advertising.microsoft.com/research/engagement-mapping





Google Caffeine

4 10 2009

Courtesy of Google Webmasters:

For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google’s web search. It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits “under the hood” of Google’s search engine, which means that most users won’t notice a difference in search results. But web developers and power searchers might notice a few differences, so we’re opening up a web developer preview to collect feedback.

Some parts of this system aren’t completely finished yet, so we’d welcome feedback on any issues you see. We invite you to visit the web developer preview of Google’s new infrastructure at http://www2.sandbox.google.com/ and try searches there.

http://googlewebmastercentral.blogspot.com/2009/08/help-test-some-next-generation.html