Local Ads on Mobile Devices

6 02 2010

Are you optimizing your campaigns for mobile devices vs. computer searches?

When people search for goods or services using their mobile phones, they often prefer to call a store rather than visit that store’s website. Whether they’re placing a direct order, making a reservation, or inquiring about services, the ability for prospective customers to easily call your business is a key distinguishing feature of searches made on mobile phones versus computers.

More on Click-to-call

Competitor Keywords

22 11 2009

…. Habush Habush & Rottier is one of Wisconsin’s largest law firms, specializing in personal-injury cases. But search for iterations of “Habush” and “Rottier” and a sponsored link for Cannon & Dunphy attorneys often shows up, just above the link for the Habush site.

Habush alleges that Cannon paid for the keywords “Habush” and “Rottier,” in effect hijacking the names and reputation of Habush attorneys.

Cannon acknowledged paying for the keywords but denied wrongdoing, saying it was following a clearly legal business strategy.

…Habush based its lawsuit on a Wisconsin right-to-privacy statute that prohibits the use of any living person’s name for advertising purposes without the person’s consent.

…Similar lawsuits have been filed over the keyword issue, with some differences. An American Airlines lawsuit targeted not a rival but Google Inc. and Yahoo Inc., and alleged not a privacy violation but that the search giants infringed on its trademarks.

American was upset that Web users who entered search terms such as AAdvantage, the trademarked name of its frequent-flier program, saw results that included links to American’s Web site but also to its rivals under sponsored links.

Google compared its policy to magazines that publish a Ford ad on the page opposite a story about Chevrolets. Yahoo said it had confidence in its policies, which allow advertisers to use others’ trademarked terms if they do so without creating “a likelihood of consumer confusion.”

A federal judge dismissed the lawsuit against Google last year. The case against Yahoo is ongoing.

Courtesy of   Business Week

Importance of Negative Keywords

16 11 2009

Negative keywords are a core component of a successful keyword list. Adding a negative keyword to your ad group or campaign means that your ads won’t show for search queries containing that term. By filtering out unwanted impressions, negative keywords can help you reach the most appropriate prospects, reduce your cost-per-click (CPC), and increase your ROI.

– Courtesy of Google

Negative keywords are crucial to reaching your target audience. BottomLine can supply your business with search query reports to better understand who is visiting your site and where your marketing dollars are being spent.

Google Translator Toolkit Basics

27 10 2009

Google Translator Toolkit is part of our effort to make information universally accessible through translation. Google Translator Toolkit helps translators translate better and more quickly through one shared, innovative translation technology.

Here’s what you can do with Google Translator Toolkit:

  • Upload Word documents, OpenOffice, RTF, HTML, text, Wikipedia articles and knols.
  • Use previous human translations and machine translation to ‘pretranslate’ your uploaded documents.
  • Use our simple WYSIWYG editor to improve the pretranslation.
  • Invite others (by email) to edit or view your translations.
  • Edit documents online with whomever you choose.
  • Download documents to your desktop in their native formats — Word, OpenOffice, RTF or HTML.
  • Publish your Wikipedia and knol translations back to Wikipedia or Knol.

Compliments of Google AdWords: Google ToolKit

Microsoft’s Ballmer Says Web Search Buys Unlikely

7 10 2009

Microsoft does not expect to make acquisitions to help the company challenge Google dominance in the Internet search market, Chief Executive Steve Ballmer told Reuters on Monday. Steve Ballmer Chitose Suzuki / AP Microsoft Chief Executive Steve Ballmer. “No, I wouldn’t expect it,” he said when asked whether acquisitions would be part of the strategy. Microsoft recently agreed a search partnership with Yahoo! after a long and unsuccessful struggle to buy the company. “You’ll continue to see us work hard and invest in the marketing and the like, and of course we’re trying to get the Yahoo deal through regulatory,” he said after a lecture to Britain’s CBI business lobby organisation.

Read full article: http://www.cnbc.com

BottomLine announces Qualification Status:

7 10 2009

Google Advertising Professionals Company 

BottomLine has satisfied the program requirements and gained status as a Qualified Individual in the Google Advertising Professionals Program.


Google TV Advertising

4 10 2009

Courtesy of Google AdWords

Google TV Ads is an online marketplace that makes it easy to buy and measure national cable television advertising. View TV impressions and resulting web site traffic data to see how TV drives real results for your business.

Work with our targeting professionals to find the networks and programs for the audience you want to reach. TV spots are as little as $20/spot …


For additional information or to launch your campaign please call our sales division at 626.833.5015 or e-mail, mcc@bottomlineppc.com