Microsoft’s Ballmer Says Web Search Buys Unlikely

7 10 2009

Microsoft does not expect to make acquisitions to help the company challenge Google dominance in the Internet search market, Chief Executive Steve Ballmer told Reuters on Monday. Steve Ballmer Chitose Suzuki / AP Microsoft Chief Executive Steve Ballmer. “No, I wouldn’t expect it,” he said when asked whether acquisitions would be part of the strategy. Microsoft recently agreed a search partnership with Yahoo! after a long and unsuccessful struggle to buy the company. “You’ll continue to see us work hard and invest in the marketing and the like, and of course we’re trying to get the Yahoo deal through regulatory,” he said after a lecture to Britain’s CBI business lobby organisation.

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94: Engagement Mapping

4 10 2009

Courtesy of Microsoft Advertising:

Engagement Mapping is a groundbreaking new philosophy and suite of new reporting solutions, which go beyond the “last click” standard of online measurement to reveal the different customer touchpoints that contribute to conversions.

…Engagement Mapping has been developed by Microsoft Advertising’s research and education arm, Microsoft Institute, to give marketers a fuller understanding of the roles of different online channels in driving conversions. By awarding credit to all the relevant touchpoints to which a consumer is exposed, it helps advertisers to develop far more effective and complete campaigns. Recent research by Microsoft’s Atlas Institute shows that searchers clicking on a result are 56 percent more likely to convert if they have been exposed to online display ads.