BottomLine

Google Buzz is a new way to start conversations about the things you find interesting. It’s built right into Gmail, so you don’t have to peck out an entirely new set of friends from scratch — it just works. If you think about it, there’s always been a big social network underlying Gmail. Buzz brings this network to the surface by automatically setting you up to follow the people you email and chat with the most. Google focused on building an easy-to-use sharing experience that richly integrates photos, videos and links, and makes it easy to share publicly or privately (so you don’t have to use different tools to share with different audiences). Plus, Buzz integrates tightly with your existing Gmail inbox, so you’re sure to see the stuff that matters most as it happens in real time.
http://www.youtube.com/GoogleBuzz

Are you optimizing your campaigns for mobile devices vs. computer searches?

When people search for goods or services using their mobile phones, they often prefer to call a store rather than visit that store’s website. Whether they’re placing a direct order, making a reservation, or inquiring about services, the ability for prospective customers to easily call your business is a key distinguishing feature of searches made on mobile phones versus computers.

More on Click-to-call

Negative keywords are a core component of a successful keyword list. Adding a negative keyword to your ad group or campaign means that your ads won’t show for search queries containing that term. By filtering out unwanted impressions, negative keywords can help you reach the most appropriate prospects, reduce your cost-per-click (CPC), and increase your ROI.

– Courtesy of Google

Negative keywords are crucial to reaching your target audience. BottomLine can supply your business with search query reports to better understand who is visiting your site and where your marketing dollars are being spent.

Google Translator Toolkit is part of our effort to make information universally accessible through translation. Google Translator Toolkit helps translators translate better and more quickly through one shared, innovative translation technology.

Here’s what you can do with Google Translator Toolkit:

• Upload Word documents, OpenOffice, RTF, HTML, text, Wikipedia articles and knols.
• Use previous human translations and machine translation to ‘pretranslate’ your uploaded documents.
• Use our simple WYSIWYG editor to improve the pretranslation.
• Invite others (by email) to edit or view your translations.
• Edit documents online with whomever you choose.
• Download documents to your desktop in their native formats — Word, OpenOffice, RTF or HTML.
• Publish your Wikipedia and knol translations back to Wikipedia or Knol.

Compliments of Google AdWords: Google ToolKit

Google Advertising Professionals Company 

BottomLine has satisfied the program requirements and gained status as a Qualified Individual in the Google Advertising Professionals Program.

Courtesy of Google AdWords

Google TV Ads is an online marketplace that makes it easy to buy and measure national cable television advertising. View TV impressions and resulting web site traffic data to see how TV drives real results for your business.

Work with our targeting professionals to find the networks and programs for the audience you want to reach. TV spots are as little as $20/spot …

http://www.youtube.com/watch?v=jhlQjMYkCcA

For additional information or to launch your campaign please call our sales division at 626.833.5015 or e-mail, mcc@bottomlineppc.com

Courtesy of Google Webmasters:

For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google’s web search. It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits “under the hood” of Google’s search engine, which means that most users won’t notice a difference in search results. But web developers and power searchers might notice a few differences, so we’re opening up a web developer preview to collect feedback.

Some parts of this system aren’t completely finished yet, so we’d welcome feedback on any issues you see. We invite you to visit the web developer preview of Google’s new infrastructure at http://www2.sandbox.google.com/ and try searches there.

http://googlewebmastercentral.blogspot.com/2009/08/help-test-some-next-generation.html