Keyword Selection for Press/News Releases

23 04 2010

BL just finished a webinar regarding online marketing. Thank you To sum up the 60 minutes we have outlined the best tips and facts to help our clients with their next press/news release. For the purposes of this post we are going to focus on your news releases for SEO purposes vs. a public relations effort. The issue isn’t black and white, as we recommend all releases be optimized to their max potential.

Goal = Keyword = Release Topic (Old public relation efforts included starting with the topic).

1. Goal: It’s sounds so cliche to say what is your goal, but writing effectively is essential to starting with a goal. Craft the release to fit the goal.

2. Keywords: Choose well targeted key phrases for specific SEO efforts, not broad overused terms. (See BottomLine Online Tools for keyword tools that are free).  Key Phrase Profitability = High Traffic, Low Index Competition, Market Viability, and accessible top 10 keyword(s)/phrases.

3. Release Topic: Decide how to frame your effort in a way that matches your goals. Solve your customers problems/needs. Get in the mind of your customers, what are their pain points? How do you solve THEIR problem or serve THEIR needs?

4. Supporting Keywords or LSI – Latent Semantic Indexing: Choose one or two semantically related words in your summary tag AND in the first sentence of your body copy, than write naturally!

For more on how to optimize your press/news release please visit:



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