In an effort to keep up with the rising demand of online marketing initiatives, BottomLine has retained certification through Bing, the decision engine from Microsoft. As many of you are aware currently the search alliance between Yahoo and Bing is taking affect. Advertisers with a search engine marketing history (Bing and Yahoo) will receive historical value, hence improving their quality score and CPC within these campaigns. Transitional emails from Yahoo will be sent in an effort to combine Yahoo and Bing advertisers into one cohesive interface. Looking to expand your online marketing presence? Call BottomLine today, to discuss advertising opportunities on Yahoo/Bing and the up and coming search alliance taking place this Fall.